Content Design and Event Show Direction “The New Humanity” Lavazza 2021 at Piccolo Teatro.
LAVAZZA
For the presentation of the new calendar Lavazza 2021 “The New Humanity” at the Piccolo Teatro the need was to visually convey the company’s message about the contribution and commitment to a better future.
SHOW DIRECTION – Content Design
The collaboration with Piccolo Teatro included the development of creativity, graphic content, set design, and the direction of the event. The whole project was aimed at enhancing the reflection on the possible post-pandemic “new humanity” and the images of 13 masters of photography who represented the calendar (including Steve McCurry, David Lachapelle, and Martha Cooper).
Product: Lavazza 2021 Calendar Presentation “THE NEW HUMANITY”
Client: Lavazza Creativity: Piccolo Teatro + Dododesign&Co.
Direction: Dododesign&Co. Production + Postproduction: Piccolo Teatro
Graphic Content: Dododesign&Co.
Technical Direction: Piccolo Teatro Set design: Piccolo Teatro + Dododesign&Co.
Set Up: Piccolo Teatro Service: Piccolo Teatro
Videomaker: Piccolo Teatro
Year:2021
