Technical Direction event and exhibition for Haier “Connect to Extraordinary”
The exhibition installationConnected to the Extraordinary by Haier Europe, for the Fuorisalone 2021 at Superstudio, sent the message of interconnection between appliances and the home environment.
The set design was designed and built to enhance the experience of an interconnected reality that in our imagination may seem futuristic but for Haier is a state of affairs.
The coordination involved managing a fully immersive experience: a space set with large polygonal volumes projected and video mapped with audio localized in seven zones with software that allowed guests to interact with the narrative and become part of the story.
Product: Installation & Interaction exhibition @Superstudio 2021
Client: Haier Europe
Creative Direction: Bonsaininja Studio
Creative Design: Biagio Intorrella
Production + Postproduction: Bonsaininja Studio
Technical Direction: Dododesign&Co.
Scenography: Benfenati Allestimenti
Technical supplier: Italvideo Service
Sound design: Carlos Zarattini