Technical direction exhibition Cimbali Group “Technology Heart, Human Mind” at Hangar 100
At the Mumac Hangar 100, the Cimbali Group Coffee Machine Museum, we wanted to create an immersive exhibition space where technology, design, and senses meet. Illustrative display cases, backlit panels, and video content have been created to guide the attention toward the historical and innovative DNA of the company.
Technology Heart, Human mind is an exhibition dedicated to the discovery of people, contemporary technology, and espresso culture. The technical direction foresees that each space created invites the immersion and the deepening of the products and the stories. There were spaces dedicated to emotional content, accompanied by the sounds of the preparation of coffee, the words of the employees, and the images of the products.
Product: Exibition “Technology Heart, Human Mind”
Client: Cimbali Group
Creativity + Production + Postproduction: Bonsaininja Studio
Graphic Content: Giacomo Vignoni Studio
Technical Direction: Dododesign&Co.
Set design: Bonsaininja Studio + Giacomo Vignoni Studio + Dododesign&Co.
Set Up: Mag arredamenti
Service: Italvideo Service
Videomaker: Federico Cavallini