Exhibition Technical direction Cimbali Group “Technology Heart, Human Mind Lab” at Hangar 100
Cimbali events are always aimed at discovering the values of the brand.
The exhibition created in 2019 offers a path through new products, the design of coffee machines, and the technological component. For this second edition, an immersive journey has been built within the brand with experiential, visual, sound, and taste elements.
Set Design (collab.)| Technical Direction
The space of “Technology heart, Human mind” LAB consists of two environments: the first is dedicated to the history and the presence of operating machines for a 360 experience, and the second more intimate and darkened environment projected to excite the audience with the story of people, machines and innovations of the Group. We managed the technical coordination and collaborated on the design of the entire exhibition.
Product: Exibition & LAB
Client: Cimbali Group
Creativity + Production + Postproduction: Bonsaininja Studio
Graphic Content: Ideabile
Technical Direction: Dododesign&Co.
Set design: Bonsaininja Studio + Giacomo Vignoni Studio + Dododesign&Co.
Set Up: Gema Allestimenti
Service: Italvideo Service
Sound design: Greenman Studio