Show Direction Launch IX BMW at Adi Design Museum
BMW
For the launch of the new model IX, BMW has organized a Launch Event at ADI Design Museum Compasso D’Oro, the new Design Museum founded in Milan in May 2021.
SHOW DIRECTION
BMW wanted to bring the new iX model closer to the world of Design.
The set of the event highlighted this goal and the show took place focusing on this strong message.
Product: BMW iX Launch Event @ADI Museum 2021
Client: BMW Italia
Agency: EWT
Video Creative Direction: Bonsaininja Studio
Set Up Design: Andrea Intorrella
Production + Postproduction: Bonsaininja Studio
Show Direction: Dododesign&Co.
Scenography: Innscena
Technical supplier: Giochi di Luce
